Who we are
Jerri Chaplin Finance Co is a friendly accounting partner for small businesses and growing teams, helping you make sense of the numbers. We simplify finance so you can make smart decisions and focus on what you do best.
Our story
Our founder, Jerri, grew up in South London and got a degree in Maths with Finance. Over a 14-year career, she’s consistently been the “first finance hire” in high-growth businesses building scalable finance processes before handing them over to in-house teams. This hands-on experience shaped her practical, no-jargon approach that clients find approachable and easy to work with.
She is a chartered ACCA accountant and an ICB qualified bookkkeeper.
Today, Jerri brings her “out-of-house, in-house” model to multiple businesses, giving owners expert financial direction without the overhead of a full-time hire. Her goal is simple: reduce complexity, remove guesswork, and guide owners so they understand the numbers and worry less.
Student to specialist
Maths with Finance at Leeds; fell in love with making numbers useful.
Scale-up years
First finance employee, twice, creating processes that stick.
Launching JCF Co
Bringing that experience to SMEs that want clarity without the corporate attitude.
Mission & values
Collaboration
We work with you, teaching as we go.
Kind candour
Honest numbers, no judgement.
Practical progress
Fix the messy bits, then improve step by step.
Clarity over jargon
Partnership, not provider.
We explain everything in plain English.
Calm compliance
Keeping your business compliant without stress or surprises.
Clarity over jargon
Partnership, not provider.
We explain everything in plain English.
Calm compliance
Keeping your business compliant without stress or surprises.
Who we help
E-commerce brands & online sellers
Clean multi-channel data for real margin insight.
Local service businesses
Simple, repeatable processes that stick.
Wholesalers & distributors
Cash flow under control, supplier terms aligned.
Start-ups & scale-ups
Fractional finance leadership while you grow.
Sole traders & professionals
Confidence with P&L and cash, minus the jargon.
Start-ups & scale-ups
Fractional finance leadership while you grow.
Sole traders & professionals
Confidence with P&L and cash, minus the jargon.
E-commerce brands & online sellers
Clean multi-channel data for real margin insight.
Local service businesses
Simple, repeatable processes that stick.
Wholesalers & distributors
Cash flow under control, supplier terms aligned.
Start-ups & scale-ups
Fractional finance leadership while you grow.
Sole traders & professionals
Confidence with P&L and cash, minus the jargon.
What we do
We’re your fractional finance department: the right blend of bookkeeping accuracy, management insight, and compliant filings, with human explanations every step of the way.
Bookkeeping
Reliable, reconciled records prepared on modern software.
VAT Returns
Accurate, on‑time VAT submissions with review to avoid surprises.
Management Accounts
Monthly/quarterly insight so you act early, not after year‑end.
Year‑End Accounts
Stress‑free statutory accounts, Companies House and HMRC sorted.
E‑commerce Accounting
Accurate books for your online store (Amazon, eBay, Shopify etc.) fees, payouts, COGS, and stock all handled properly.
Accounting Software Support
Xero setup, migration and training that sticks.
Accounts Payable & Receivable Reconciliations
Clear tracking of money in and out so cash flow never holds back your growth.
Review of Accounting Controls & Processes
Streamline processes, strengthen controls, and reduce risk freeing time to focus on growth.
Fractional Financial Controller Services
Support to build your in-house finance team, clean up historical accounts, handle audits, introduce processes, and provide training all driving smarter, scalable finance operations.
Cash Flow & Growth Forecasting
Forecast cash and business performance, so you can invest, scale, and grow with certainty
Payroll
Accurate, hassle-free payroll that keeps your team happy and your business compliant.
ERP & Accounting Software Implementation
Seamless implementation or migration of accounting systems and ERP removing manual processes and powering growth with better data.
What we stand for
Judgement-free, collaborative support that removes stress, builds confidence, and keeps your finances under control. As Jerri puts it: “I work with you, not for you.
Compliance & accreditations
We operate to professional practice standards with documented workflows for reconciliations, VAT, year‑end and data protection. HMRC Making Tax Digital processes are baked in.
Leadership & team
Jerri Chaplin
Founder & Accountant
Leads client onboarding, monthly reviews, and quarterly check-ins. Known for approachable explanations and helping owners build confidence in their numbers.
How we work together
We keep language accessible, avoid acronyms, and tailor the pace to where you are today. Training and knowledge-sharing are part of the service.
Community, sustainability & impact
- Championing local SMEs in London and the surrounding area, helping them thrive and grow.
- Supporting digital transformation for non-digital clients, moving from paper to cloud tools at a manageable pace.
- Promoting ethical practices, with transparent advice and no incentives or hidden agendas.
- Reducing environmental impact, encouraging paperless processes and efficient workflows.
- Giving back to the community, through partnerships, local initiatives, and supporting businesses that share our values
FAQ
Do you cover my area?
Yes. We’re London-based and support clients UK-wide remotely.
What’s your communication style?
Plain English, no acronyms. We explain the “why” behind the numbers.
Can you help me move from paper to cloud?
Absolutely, with a gentle, step-by-step plan.
How often will we meet?
Monthly bookkeeping cadence with quarterly check-ins as standard.
Do you work with e-commerce?
Yes — Amazon/eBay/Shopify workflows are part of our core offer.